The Pricing Strategy of the Agricultural Product Supply Chain with Farmer Cooperatives as the Core Enterprise

The pricing strategy of agricultural products not only affects the product demand and purchasing behavior consumers, but also income distribution node enterprises overall profit supply chain. This paper studies chain with farmer cooperatives as core enterprise. Considering heterogeneous this introduces degree characteristics establishes a dynamic model for under decentralized decision-making centralized designs revenue sharing coordination contract. results indicate that obtained by through is lower than created decision-making. Improving product’s adopting contract conducive to Pareto improvement members. relevant recommendations provide reference type